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Can your storefront sign remain visible, resist moisture, and stay reliable during cold, cloudy winters?
Businesses across the Midwest know that visibility often drops during the winter months. Snow reflections, humid air, and dim skies make many signs dull and ineffective. At 1310 W State St, Hastings, MI, this everyday challenge was evident during installation—a typical winter day with light snow and cold air. Not a storm, just normal Midwest weather. Yet it’s exactly these conditions that reveal whether signage truly performs.
To maintain visibility throughout the season, the business chose the Lecede C Series 4×8ft Double-Sided Outdoor LED Billboard, designed for consistent performance in real U.S. weather—not just sunshine.
The biggest enemy of outdoor signage isn’t a dramatic storm; it’s slow moisture buildup over time. The C Series combats this with IP67 protection, proven by a 24-hour immersion test, preventing corrosion and internal failure caused by humidity, fog, light snow, and rain.
The display doesn’t just survive the season—it stays reliable through months of cold, damp air.
With 8000–10000 nits brightness, the C Series maintains sharp, readable visuals against cloudy skies and snow reflection. During installation, even with faint snow and diffused light, the screen remained vibrant and noticeable from both sides of the road. For local businesses, this means visibility when it matters most.
Traditional outdoor signs can take 30 minutes or more to service—risky and costly in frost and cold. Lecede’s patented structure enables front or rear access in 10 seconds, minimizing technician exposure and preventing long downtimes in winter.
Businesses need signage that works and pays off. The C Series delivers both by offering:
45% energy savings
High refresh rate and contrast clarity
5-year warranty for long-term confidence
With reliable advertising value year-round, it becomes an investment—not an expense.
Outdoor LED signage requires compliance. Lecede supports businesses with:
U.S. warehouse pickup (pay when you pick up)
Local installation support
UL, ETL, and FCC certifications
Assistance securing city permits for outdoor LED displays
This ensures businesses can install confidently and legally.
Whether it’s a lightly snowy afternoon or a dim winter morning, the Lecede C Series keeps your business seen—which means more traffic, stronger branding, and year-round marketing value.
Explore outdoor LED solutions designed for real U.S. weather:
👉 www.lecedeled.com
Visibility shouldn’t wait for sunny skies.