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In recent years, the presence of LED transparent screens has become increasingly common in various settings such as retail store windows, building glass curtain walls, atriums of large shopping malls, car dealerships, bars, television variety shows, car shows, and major celebrity concerts. The market share and customer awareness of these screens have been on the rise.
Applications and Market Distribution of LED Transparent Screens
1. Commercial Real Estate: Typically refers to properties used for retail, dining, entertainment, fitness, leisure, and other business purposes.
2. Stage Performances: Serves as an essential part of the stage setup, providing a dynamic backdrop for performances.
3. Exhibitions and Displays: The scope of display design ranges from large exposition venues and art galleries to shopping malls, temporary event spaces, and small-scale window displays and counters.
4. Offline Chain Stores: Franchise shops are a primary user base for these screens.
5. Advertising and Media: The physical and technical means through which advertising messages are disseminated.
Market Growth and Projections
For instance, in the commercial retail market, LED transparent screens, characterized by their light, thin, and transparent design, have become highly favored. They enhance the appeal of storefronts and retail spaces without compromising the design aesthetics. The high brightness and transparency of these screens have become a new medium for attracting customers to offline stores, creating a differentiated and technologically advanced shopping experience.
An increasing number of businesses are opting for LED transparent screens to decorate glass windows, building facades, large shopping centers, and technology exhibition halls. The transparent background significantly enhances the sense of technology, making it particularly appealing to high-end brands such as automobiles, fashion apparel, and jewelry. For example, if a store adopts a 10 square meter LED transparent display valued at 30,000 RMB per unit, and the market penetration reaches 1%, the scale of the LED transparent display market in retail could reach 9 billion RMB.
The market size growth of LED transparent displays is primarily attributed to the strong performance of three major sectors in 2023: large-scale entertainment events, the bar market, and shopping mall atriums and offline retail. According to the "2023 National Performance Market Brief" released by the China Performance Industry Association, the overall economic scale of the national performance market in 2023 reached 73.994 billion RMB, a 29.30% increase compared to 2019, setting a historical high. The the international market growth of LED transparent screens in 2023 was even more significant than domestic market growth.
In 2023, under the national macroeconomic regulation, the development of offline physical economy and cultural tourism industries will continue to receive substantial investment. In the long term, driven by demand, area, and added value, transparent screens are expected to maintain continuous growth in fields such as window displays and curtain walls.
Stimulated by the new round of cultural performances and cultural tourism night tour concepts, the market for LED transparent screens is expected to maintain a high-speed growth of over 100%. It is projected that by 2024, the market size will reach 7 billion RMB, accounting for 16% of the overall LED display industry. By 2025, the momentum for transparent screens is expected to remain strong, with market demand continuing to climb.
Conclusion
The market for LED transparent screens is experiencing a boom, driven by technological advancements and a growing consumer appetite for innovative display solutions. As the technology matures and applications diversify, the potential for this market to expand further is immense, offering exciting opportunities for businesses and consumers alike.